Robert Cialdini has co-authored an amazing book titled 'Yes! 50 secrets from the science of persuasion' which opens up a host of possibilities for coffee shops. Here’s an excerpt:
“There’s a drug called 1,3,7-trimethylxanthin that could make you more persuadable if you take it and more persuasive if you give it to others. Perhaps even more shocking is the fact that this drug is now widely available through ‘tri-meth labs’ that are popping up in neighbourhoods everywhere. The drug is more commonly known as caffeine, and these ‘tri-meth labs’ are more commonly known as coffee shops.”
We’ve all heard – and many of us have experienced – how caffeine can make us feel more alert, but did you realise it make us more persuasive?
The authors claim a good time to make your presentation to people you wish to persuade is earlier in the day, as that’s when your clients may have just had their morning coffee fix. Even if you can’t choose the time of day, heading down to your favourite coffee shop should make your audience more receptive to your message that you make sure your arguments are well reasoned. Yes, the researchers have tested messages with both weak and strong arguments.... and the improved results only occur when you have a strong case!
