Yes, we've just been having a review of the thousands of reports we produce on a regular basis. It's quite interesting to see which words in the reports correspond with a poor experience and I'd like to share the following "dirty words" with you!
- Messy
- Confusing
- Cluttered
- Empty
- Unkempt
- Unwelcoming
- Littered
- Faded
- Ignored
Compare and contrast this to some sexy words which have correlated with a great experience and a definite turn-on:
- Smile
- Engaging
- Rapport
- Warm
- Tidy
- Abundant
- Bright
- Cheery
- Welcoming
I know which words turn me on more! How about you?