Shopper Anonymous Kent

Helping great businesses in Kent to improve their profitability and sustainability through an enhanced customer service experience.

We are your local mystery shopper and customer service feedback specialist.

Wednesday, 10 March 2010

Dirty Words or Sexy Words?!

Which words turn you on? Some may admit that the odd dirty word can be a turn-on (!) but we've just spent some time looking at some dirty words that have most certainly been a big turn off!

Yes, we've just been having a review of the thousands of reports we produce on a regular basis. It's quite interesting to see which words in the reports correspond with a poor experience and I'd like to share the following "dirty words" with you!
  • Messy

  • Confusing

  • Cluttered

  • Empty

  • Unkempt

  • Unwelcoming

  • Littered

  • Faded

  • Ignored

Compare and contrast this to some sexy words which have correlated with a great experience and a definite turn-on:
  • Smile

  • Engaging

  • Rapport

  • Warm

  • Tidy

  • Abundant

  • Bright

  • Cheery

  • Welcoming

I know which words turn me on more! How about you?